The NJ Choral Consortium went Wild !

ok, well maybe not wild,  but they were very kind.

I was recently the key note speaker for the NJ Choral Consortium  a group dedicated to growing the choral arts in NJ. In an effort to be constantly improving  I asked  the attendees to fill out a Survey Monkey survey for feedback.

While the results were very positive and very helpful, what was quite interesting was what some of them  did not want to hear about:  organizational process and design.

This is fairly common.  In a volunteer world, we are often rewarded as managers, not leaders. The difference? Managers work IN the system, Leaders work ON the system.  So instead of championing  our consumer and their needs, we champion our department and our needs (Finance decides ticket prices, Music decides repetoire, and Advertising is predictably late with the poster).
This almost never results in success. Un- coordinated committee agendas leads to conflicting messages.
Confused consumers do not buy.

When you last picked up a product from the shelf, did you wonder about the many different executives made how many different decisions?  Probably not. You look at the total package and said "yes I like this" or "no I think not." The same is true when people purchase your concert.

To be successful, a chorus needs a successful  marketing process as much as it needs marketing people.
And it needs someone to lead it, not manage it.

So there is today's question Chorus Nation

 Who is LEADING your marketing process?